an installation of a video wall at Reyes Holdings by artist Lincoln Schatz with footage of a distribution network
(Installation)
an installation of a video wall at Reyes Holdings by artist Lincoln Schatz with footage of a distribution network
(Installation)

Portrait of a Distribution Network is a system-wide, generative video exploration, of the three divisions of Reyes Holdings. Portrait of a Distribution Network was commissioned by Reyes Holdings for their new corporate headquarters designed by the architectural firm: Gensler, Chicago. This installation features eight large HD monitors. These monitors display the artwork as it is created in real time using a hidden computer.

Mapping A Distribution Network

This computer takes an enormous data bank of video files that have been recorded, captured by Schatz and a team of camera people, before being edited and cataloged for posterity. Finally, custom designed software produces the generative video portrait.

a driver for Reyes Holdings moves beer from a pallet while being overlaid on top of other photos of Chicago and employees in a warehouseLincoln Schatz’s generative video, Portrait of a Distribution Network, is a visualization of the complex interactions within an organization. While the captured footage documents the multiple perspectives behind the day-to-day operations, Schatz’s custom software releases these processes from a linear narrative to reveal the relationships and associations present beneath the surface.

An Ever Changing Video Portrait

The resulting video is a combination of footage captured from production facilities, warehouses, deliveries, and end users in six markets across the United States. Over twenty locations have been filmed at this point in time in order to create Portrait of a Distribution Network. Each filming location was unique in it’s design, structure and operations structure. Additionally client and supplier sites were filmed to create a broader and more informed portrait of how these systems operate.

Since it’s original commission, Portrait of a Distribution Network has continued to grow in scale and form. As the businesses change and technology advances, this artwork has been able to grow alongside of these developments. With new footage being added to the database several times since it was first installed to mark these growths over time. Each addition or adjustment to the artwork is a direct reflection of the actual distribution network of Reyes Holdings.